What is a Web Application?

web application or Cloud Base application is any application that is accessed over an internet connection using HTTP, rather than existing within a device’s memory. Web based applications often run inside a web browser.


Web applications, or web apps, are a huge part of the way the internet works! Your bank website that allows you to access your balance, transfer cash etc is good example of web application. Youtube, Twitter, Facebook, Gmail, Yahoo websites and even Meredox Ltd websites are examples of popular web application. Let’s look at the big picture to see how web application server you dynamic web page content as you browse the internet.


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First, let’s look at the difference between dynamic and non-dynamic websites. When visiting non-dynamic websites, your web browser will make the initial HTTP requests to download the HTML, CSS, and other files needed to create the initial webpage that you want to browse. But, once the web page is loaded, the web browser or the website won’t send any more HTTP requests to the web server to ask updates. What you see is what you get.


On the other hand, dynamic web application knows how to build or update themselves on demand. More specifically, dynamic web application often use JavaScript, Ajax, PHP, and/or long polling to make HTTP requests to the web server to ask for updates or new content. This could happen based on demand or on a regular cadence depending on how the web application is developed. If new updates are available, the web application will update itself accordingly and display to the visitor.


Let’s look at the Facebook news feed as an example. Picture yourself in front of your computer, looking at your news feed in your favorite web browser.


This is what is happening under the hood: When you first load Facebook, which is a web application in this case, your browser will make the initial HTTP requests to build up your newsfeed for you. Once your news feed is pieced together, the Facebook web app will continue to talk to the Facebook servers via HTTP requests to ask for new updates, and if updates are available, your news feed will be updated accordingly. That’s why you’ll see new stories getting automatically added to your newsfeed.



Cloud-Based school ERP (Enterprise Resource Planning) software is slowly becoming a vital part of the educational ecosystem. It is not too long before one will open up the newspaper in the morning to find entire districts/area that boast of being run 100% on cloud-based school ERP software. In this blog post, we will look at what this ever-present piece of technology is, its users, its advantages and disadvantages.


It is a management software like School Software Pro that helps most optimally utilise resources and personnel at your school by more efficiently managing processes centered around administrative tasks. School Software Pro



When this software is integrated with the cloud or online, it ensures all-around accessibility and reduction in storage costs. It’s a system which centralizes all the information on a single platform which can be accessed by administrators, employees, students and parents from anywhere at any time.



Online or Cloud-based school ERP software focuses on automating processes that are predictable and repetitive on a large scale so as to eliminate wastage of time, resources, and the work of human personnel. All information is stored in the cloud, so people with the right permissions can access this information or initiate tasks from anywhere. Useful!



While it might seem like school management software is a boon for administrators, it has a use for every stakeholder in the system. Students learn more effectively thanks to highly personalised learning and one on one interactions with the teacher. Parents are able to track their children and process payments online. Teachers have better control of their classrooms since they can use the school management software as a management tool for each of their classrooms and students. Cloud-based school management software is an all-rounder that will be used by everyone to their benefit.



The advantages of cloud-based school ERP software have been discussed extensively on this blog before. But here’s a quick overview of what the right school ERP software can do for you:

Accurate record maintenance

Cloud school ERP software is a star player when it comes to record maintenance. Merely channel all your administrative tasks through the system and see accurate records being maintained automatically. What’s more, since this is a cloud-based system, these records are now available from anywhere making managing on the fly simple.


Improved communication

Regardless of stakeholder, communication is much improved by the use of a school ERP software. Whether it’s a parent communicating with a teacher about a homework issue or students clarifying last minute doubts, the communication module is secure and reliable – a must have to maintain student privacy. Plus, records of the communications are maintained in the cloud making it easy to refer to when queries arise again.

Remote teaching

In our globalised world, remote teaching helps in building the bridges between the haves and have-nots like never before. Imagine a child in a remote mountain town having the same access to education that an upper-class student in Stanford would? This is made possible by virtual classrooms, one on one communication and a full library of classroom material available online to any student.

Peer learning through student groups

Speaking of student classrooms, research shows the positive impact peer learning can have on students. Data shows us that students learn especially well from their teachers in addition to classroom instruction. Virtual classrooms or student groups created by a teacher via their school management software can make this possible even in the most dynamic situations.

Quicker processing of administrative tasks

A big boon school ERP software has bestowed upon schools is the automation of administrative tasks. A majority of these are inherently process driven making them easy to integrate into your school management software. Cloud systems help maintain accurate records – a must where precision is required – and stakeholders not in your finance department appreciate the ease with these formerly odious tasks are completed. Parents can pay for the go and accounts can issue a fee receipt within minutes – a real win-win.




Unreliable infrastructure

One thing school ERP software relies on is the access to internet and electricity. When these are unavailable, pen and paper is still king. While we see rapidly growing internet access in Nigeria and increased electrification options, the reality of load-shedding and power cuts in some areas is undeniable. These are factors to keep in mind when investing in school ERP software – do you have secondary sources of these infrastructural needs to ensure that everything does not collapse around your ears when you need it the most? Ensuring things are in place for your school ERP software will ensure things function at their best.

Onboarding personnel

Every office has is luddite and your school is no different. For legacy employees, switching from the familiar to the modern may be an uphill task – it requires a willingness to learn. Introducing new technology like school ERP software is key to ensuring employee buy-in. Emphasising its usability and efficiency is the way to go here in order to ensure your school has the best school ERP software experience possible.

Workforce restructuring

A predictable consequence of school ERP software is the automation of certain tasks – this might mean that certain roles are now obsolete. However, this does not mean an automatic mass reduction of the workforce but encouraging employees to adapt to a new system where their roles have evolved to have higher integration with this new piece of technology. Skills are better distributed and employees can focus on more strategic endeavours and problem solve faster since they are no longer bogged down by mundane, repetitive tasks that are much better handled by school ERP software.

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There has never been a more a crucial time for a business person in Nigeria to maximize its online presence in the savviest, most effective way possible than now.
Gone are the days when every interested customer/ parents will visit your school or business premises before making a choice to patronize your business or seek for ad.

Only manual “search engine optimization and positioning” efforts end up working.  This is because these efforts are custom tailored to your school site and are designed to give the engines what they want and need in order to find your site among other competitors in your state or country.


Better ROI (Return on Investment) Than Normal Ads

When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.



60% Of Clicks Go to the First Page Result

This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially great sales.

Compete With The Big Boys

Even if you’re running a business from a spare bedroom in a rented property, the advances in the internet mean that you can take away customers from massive brands and take them as your own. It’s just a case of getting in front of your target market. If you have high ambitions, SEO could be the tool you need to reach them. So long as you have product or service to give and you are good on it, Search Engine Optimization is where to go.

Cost Effective Ways To Advertise

SEO is not expensive compare to other means of adverts like billboards, TV, radio etc. Yes, you’ll have to make a decent investment if you want an expert professional, but they can make you much more money than you’ll part with. If you’re worried about the cash side of things, consider pay on results SEO. This way, you quite literally have nothing to lose.

Reach New Markets

You might be operating from Port Harcourt Nigeria, but there’s no reason why you can’t sell to people in Lagos, Abuja, Ghana and other parts of the world depending on your service/product. You just need to reach them. With SEO, this becomes a valid possibility. In many ways, online marketing is entirely transforming the world of business today including Nigeria.

Results Are Permanent

When you use a traditional form of advertising such as space in newspapers, the results will only last for a short period of time. But when you use SEO, you’ll continue to appear in the search results for long after you’ve finished your campaign. Of course, it’s wise to make your campaigns an ongoing commitment if you want to keep seeing the best results possible, but you won’t lose your rankings overnight if you don’t.

Increase Traffic To Your Website

Having a website is pretty pointless if you aren’t driving traffic to it. If people can’t see what you’re selling, they quite simply can’t buy it or even enquire about it. A good website is a wise investment, but only if you’re going to promote it. SEO is one of the most effective ways to do this.

Manage Your Online Reputation

Whether or not you’re aware of it, conversations are probably already happening online about your business. When you launch an SEO campaign, you’re ensuring that people find your official information when they search for you, and don’t just get lost in a sea of reviews.



  • Competitors – If they don’t see their competitors doing it, they will not be interested in doing it. In this case, your competitors may not really tell you in details how they gain their clients or customers. Coupled with SEO work is physical structure like billboard, you will not know when your pears are doing it.
  • Old School Thinking – Many business or schools simply think that they don’t need to advertise, that the prospective students or customers will find them. Or they are overly reliant on techniques such as mailing brochures. In the time it takes a prospective student / parent or customer to receive a brochure, he or she might have seen dozens of ads for other schools or business online. A school that doesn’t put enough effort into search engine rankings might be outside the running before the race begins.
  • Marketing Savvy – Many universities, especially the not for profit and large universities, use brand power to attract prospective students. They tend to leave marketing to the for-profit universities who are more savvy. And this is one of the reasons for the huge growth of the sector.

IT Department Overload – The job of managing the websites and SEO usually falls to the IT department at a school, and the members of those departments are usually overloaded with other tasks.



Search Engine Optimization (SEO)

In this blog, we will discuss how businesses in Nigeria are ripping much in making their business / website visible online. How Search Engine Optimization (SEO) has increase their business revenue and other benefits. Also, why some people are not doing it for now.

There has never been a more a crucial time for a business person in Nigeria to maximize its online presence in the savviest, most effective way possible than now.
Gone are the days when every interested customer/ parents will visit your school or business premises before making a choice to patronize your business or seek for ad.

As many Nigerians now use smart phones and computers with internet facility to do their business in Nigeria and outside the country as well.

Search engine optimization, or SEO, for business is not a new thing, but may be new to some Nigerians. It has been part of the landscape now for many years. The fact of the matter is that SEO is playing an increasingly larger part in the day to day management of business websites.


What Is SEO? The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines. This includes things you do to your site itself, such as making changes to your text and HTML code. It also includes communicating directly with the search engines, or pursuing other sources of traffic by making requests for listings or links. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

We have made more and more clients through our website because it’s ranking high in major search in engines. So also, some of our clients have testified the unprecedented result they have had from SEO. When we (Meredox Ltd) started new, we were going to one school or the other, one company or the other to tell them about our products and services and it takes much talk, meetings, transportations, time and more to win a client.

Sometimes, people you meet on one-on-one marketing may not have heard about your products or services, some may not even have interested in your products and services, but they will ask you to wait for two or more hours.
Some managers will ask you to come to them another day after you may have spent days and weeks trying to meet them.

There are so many schools with great learning facilities, environments, teachers and values, but if your school is not known, you essentially don’t exist. There are many professional and businesses that have what many Nigerians are looking for, but because they are not known, they don’t exist rather; people go to the quacks and wrong people to get the service or the product.

More than 50% of all web site traffic comes from the search engines and directories. In Nigeria, many will just call a website designer to design a website for their business and that is all.

When they pay for domain and hosting for few years and they are not gaining anything from the website, they will stop renewing the site.

That you design a website is a good step, but it does not really mean potential clients we see your services or products online.

There is what we call un-ethical SEO practices. This is the wrong way of optimizing your business website. In fact, major search engines like Google and Yahoo will actually penalize your site for using that method.  Only manual “search engine optimization and positioning” efforts end up working.  This is because these efforts are custom tailored to your school site and are designed to give the engines what they want and need in order to find your site among other competitors in your state or country.