In this article we will be looking at the meaning, importance of SEO Internal and External Optimization, also Tools for keyword research.
INTRODUCTION
SEO is one of the most powerful tools to increase your website’s visibility on search engines. The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there’s no guarantee that any particular site will be added to Google’s index, sites that follow the Search Essentials are more likely to show up in Google’s search results.
SEO Internal Optimization
Internal links are hyperlinks that connect one page of your website to another page within the same website. These links play a pivotal role in guiding users through your website and helping search engines discover new pages. This includes both content and HTML code. Key elements of on-page SEO include page titles, meta tags, quality content, friendly URLs, optimized images, and internal links.
Internal Optimization is important in SEO in the following ways:
- Help search engines crawl and index your site
- Pass on link authority
- Improve your site’s navigation
- Pass on link authority
SEO External Optimization
External optimization is website promotion on search engine results without changing its structure and content. In further words, SEO strategy is linking building, and it focuses on external factors that influence your website’s ranking in search engines. SEO strategies include quality backlinks, content marketing, social media engagement, forum and blog activity, and acquiring reviews and testimonials.
Importance of External optimization
- Social media promotion
- Online reputation management
- Content marketing
- Link building
- Influencer marketing
Tools For Keyword Research
Keyword research for SEO is the process of identifying the exact words and phrases your target audience uses in online searches. These tools help you pinpoint relevant keywords that potential customers use to discover your products or services on search engines like Google. The following are best keyword research tools:
- Google Keyword Planner
- Ahrefs
- SEMrush
- Ubersuggest
- com
- AnswerThePublic:
- SpyFu
- KWFinder