This blog explains meaning of SEO, the importance of website structure for SEO and how it impacts search visibility.
INTRODUCTION
Optimizing your website for traffic, revenue, and conversion is one of the most essential parts of SEO. To get the best return on your investment in a website, structure the site with SEO in mind. An effective site structure improves usability and user experience which makes web structuring an important step in the web design process. Your website design should appeal to both humans that are searching the internet as well as search engine crawlers that index the content that will (hopefully) improve rankings.
What is SEO?
SEO refers to the techniques and strategies used to improve the visibility of a website in the organic results of search engines like Google. Through SEO, it is possible to increase web traffic and improve the relevance of content for users. SEO makes a website more visible in search results also termed improving search rankings. Search engines crawl the web, following links from page to page, and index the content found.
The importance of website structure for SEO and how it impacts search visibility.
A good website structure should have a significant impact on SEO traffic and conversion. It should also help your whole organization engage better with users and create an experience aligned with your business goals, product, and service structure.
Site Crawlability: Site crawlability is one of the most important factors when it comes to website structure. The crawlability of a webpage refers to how easily search engines (like Google) can discover the page. Google discovers webpages through a process called crawling. It uses computer programs called web crawlers (also called bots or spiders). These programs follow links between pages to discover new or updated pages. The importance of a good website crawlability is that there are no dead ends while crawling through your website.
Read: Technologies used in the Web Development Process
URL Structure: URL structure is another important factor in SEO, as it helps to make URLs clean and concise. This can be done well by making sure URLs are easy to read and understand, as well as being short and to the point. A URL is an address on the internet. It’s made up of a protocol, domain name, and a path, Optimizing the URL structure can help to improve the visibility and trustworthiness of a website in search engine results.
HTTP, HTTPs, HTTP2: HTTPS ensures your website security, and as Google continues to make it part of the user experience having a secure site can also help boost your rankings. This is why more than 50% of websites worldwide are using HTTPS already. TTPS has multiple benefits in addition to better rankings, better user experience, Protection of your users’ information, AMP implementation – only viable with HTTPS, PPC campaign effectiveness and Improved data in Google Analytics.
Internal Linking: Internal linking works by using keywords within your content and linking them to another relevant piece of content on your website. The advantages of consciously using internal links for SEO are numerous:
- Internal linking allows search engines to find other pages through keyword-rich anchors.
- Internal links decrease page depth.
- Internal linking gives users an easier way to access other content, resulting in a better user experience.
- Search engines give greater value to internal links regarding ranking on search engine results pages (SERPs).
Key Content & Keywords: Content and keyword research are fundamental parts of SEO and should be an essential part of how you build and structure your website from the get-go. The best websites ensure they have provided a great user and a great search engine friendly experience by ensuring their website’s most crucial content is central to the structure and is of the highest quality.