7 BENEFITS OF SEO OR SEARCH ENGINE OPTIMIZATION FOR YOUR BUSINESS IN NIGERIA
There has never been a more a crucial time for a business person in Nigeria to maximize its online presence in the savviest, most effective way possible than now.
Gone are the days when every interested customer/ parents will visit your school or business premises before making a choice to patronize your business or seek for ad.
Only manual “search engine optimization and positioning” efforts end up working. This is because these efforts are custom tailored to your school site and are designed to give the engines what they want and need in order to find your site among other competitors in your state or country.
7 BENEFITS OF SEO OR SEARCH ENGINE OPTIMIZATION FOR YOUR BUSINESS IN NIGERIA.
Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.
60% Of Clicks Go to the First Page Result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially great sales.
Compete With The Big Boys
Even if you’re running a business from a spare bedroom in a rented property, the advances in the internet mean that you can take away customers from massive brands and take them as your own. It’s just a case of getting in front of your target market. If you have high ambitions, SEO could be the tool you need to reach them. So long as you have product or service to give and you are good on it, Search Engine Optimization is where to go.
Cost Effective Ways To Advertise
SEO is not expensive compare to other means of adverts like billboards, TV, radio etc. Yes, you’ll have to make a decent investment if you want an expert professional, but they can make you much more money than you’ll part with. If you’re worried about the cash side of things, consider pay on results SEO. This way, you quite literally have nothing to lose.
Reach New Markets
You might be operating from Port Harcourt Nigeria, but there’s no reason why you can’t sell to people in Lagos, Abuja, Ghana and other parts of the world depending on your service/product. You just need to reach them. With SEO, this becomes a valid possibility. In many ways, online marketing is entirely transforming the world of business today including Nigeria.
Results Are Permanent
When you use a traditional form of advertising such as space in newspapers, the results will only last for a short period of time. But when you use SEO, you’ll continue to appear in the search results for long after you’ve finished your campaign. Of course, it’s wise to make your campaigns an ongoing commitment if you want to keep seeing the best results possible, but you won’t lose your rankings overnight if you don’t.
Increase Traffic To Your Website
Having a website is pretty pointless if you aren’t driving traffic to it. If people can’t see what you’re selling, they quite simply can’t buy it or even enquire about it. A good website is a wise investment, but only if you’re going to promote it. SEO is one of the most effective ways to do this.
Manage Your Online Reputation
Whether or not you’re aware of it, conversations are probably already happening online about your business. When you launch an SEO campaign, you’re ensuring that people find your official information when they search for you, and don’t just get lost in a sea of reviews.
WHY ARE MANY STILL DON’T PAY MUCH ATTENTION TO SEO?
- Competitors – If they don’t see their competitors doing it, they will not be interested in doing it. In this case, your competitors may not really tell you in details how they gain their clients or customers. Coupled with SEO work is physical structure like billboard, you will not know when your pears are doing it.
- Old School Thinking – Many business or schools simply think that they don’t need to advertise, that the prospective students or customers will find them. Or they are overly reliant on techniques such as mailing brochures. In the time it takes a prospective student / parent or customer to receive a brochure, he or she might have seen dozens of ads for other schools or business online. A school that doesn’t put enough effort into search engine rankings might be outside the running before the race begins.
- Marketing Savvy – Many universities, especially the not for profit and large universities, use brand power to attract prospective students. They tend to leave marketing to the for-profit universities who are more savvy. And this is one of the reasons for the huge growth of the sector.
IT Department Overload – The job of managing the websites and SEO usually falls to the IT department at a school, and the members of those departments are usually overloaded with other tasks.